With the advent of social media, making it so easy to launch multiple advertisements for the comfort of your home screen. We have been bombarded with multiple content pieces labeled sponsored popping up in front of us.

Honestly, this is the best thing that could ever happen to the world of entrepreneurship. We are now able to tap into our target market instantly and generate quality leads for our products and services but it is a double-edged sword.

Whether we realize or not this bombardment of Sponsored content is slowly being overlooked. Users are more and more getting desensitized and are opting to just keep scrolling and ignore the ads.

The question that arises here for anyone who is further downstream with their vision and is trying to transform their business into a brand is how should they advertise? How should they advertise in a way that is impactful enough to stop their target audience from scrolling further?

Yes, we have instant access to our target market via social media advertising but that doesn’t mean that we will get the results we are looking for.

The answer to HOW is WHY, why are you in business, what is the purpose behind your business and ultimately your brand.

When you are able to define, your why, then it becomes easier to communicate it in your advertising. These tools we have access to need to be used very meticulously to communicate our purpose.  

Gone are the days where you can just launch advertisements on social media and get quality results. We have entered an era where the ones who are different enough to get the attention get the results. In the noise of ever-changing timelines being different from the norm is what works.

So now how would we use our purpose to Advertise?

More than anything your purpose ( if genuine ) will be unique to you. Communicating that unique and ultimately differentiating factor in a way that is in line with your business or brand goals is what will make you stand out.

Simply put if you communicate your purpose thoroughly to the right creative team they can come up with unique and creative visual communication that harnesses your purpose and passion visually and displays it impeccably.

 This is what will attract your target audience why? Simply because at this point you won’t just be selling like every other sponsored Ad out there you will be talking to something deeper, something that resonates with your target audience which will ignite passion and action for your business or brand inside them.

People are tired of being advertised to on Social media, Right now people just want to be spoken to. Does your brand speak?